EPIC products are inspired by the simple yet powerful diets of our ancestors and consistent with our unique evolutionary biology. Throughout the majority of history, our species has evolved living active lifestyles and consuming a Hunter and Gatherer diet rich in high quality meat, wholesome vegetables, fruit, nuts and seeds. On the contrary, modern day diets of processed foods and excessive sugar, combined with sedentary lifestyles have pushed our physiologies dangerously far from their adapted environments. By looking to the diets and lifestyles of our ancestors, we believe that evolution has much to teach us about human optimization and healthful living. EPIC products are an expression of our evolutionary biology, and allow modern day omnivores to thrive consuming a wide array of nature's bounties; just as mother nature intended.
EPIC foods begin with a living animal. We believe that all ruminants should consume diets they were biologically intended to eat and roam freely outdoors. As a result our beef, venison, wild boar, lamb, and bison are raised on open pasture just how nature intended. We continuously strive to convert ranchers to this pasture based livestock model, and through our products, create financial incentives to help change American agriculture. Through our sourcing, we support organizations devoted to improving animal welfare standards. Our key allies are The Savory Institute, The Global Animal Partnership, The Certified Humane Project, and The Marine Stewardship Council.
Through our partnership with The Savory Institute, EPIC is committed to global large-scale grassland restoration efforts. We believe that ranchers who operate within a holistic context are positioned to create incredibly positive impacts on their local ecosystems as well as the world at large. When managed appropriately, animals can enrich the earth by aerating the ground, fertilizing the soil, and positively shaping landscapes. Through these biodynamic ranching practices, we are learning that healthy lands create wonderful habitats for native and migratory animals, effectively hold ground water, build topsoil, and sequester carbon from the atmosphere!
We call our company EPIC in honor of the great tasting products we make. Our flavors are diverse and based on the unique taste of our animals. Each product is further complemented by adding dried fruit, nuts, seeds, and creative spice blends. The end result is flavor-forward, delicious, meat based protein snacks that taste EPIC.
While "grass fed" and "organic" is generally synonymous with healthy and humanely raised animals, the EPIC team believes that these standards are only the beginning to a greater and more encompassing system that can create value and restore the land.
In our efforts to provide consumers with the healthiest snacks possible, we strive to source meat from ranchers that we deem EPIC. In particular, we get most excited about producers committed to holistic land management practices, such as those advocated by the Savory Institute and Joel Salatin.
EPIC is committed to being a constructive part of changing the paradigm in which ranch land is managed. We will continue to seek partnerships with ranchers that we deem EPIC and reward them for their commitment to healing the earth. Producing the finest meat available is only achieved when livestock creates a net positive return on the environment. By supporting ranchers who practice holistic land management, consumers can feel that they are no longer doing "less bad", but actually "more good" for their own health, the lives of the animals, and the overarching ecosystem that we call home. Live EPIC, Eat EPIC.